We are thrilled to officially introduce Perlino, the newest premier luxury hair salon to plant its roots right here in the heart of Denver’s most vibrant neighborhood: Cherry Creek. More than just a beautiful space, Perlino is the culmination of a two-decade-long journey dedicated to the art of hair, led by our visionary founder and sole owner, Emilee Hoekstra.

The Journey: From Expert Craft to Exclusive Vision

Perlino’s foundation is built on an unwavering commitment to excellence. Our story begins with Emilee, who started her career in 2004 in Minneapolis. Driven by a desire to master her craft, she took the crucial step of moving to Chicago to learn from the best in the industry, dedicating herself to becoming a true expert.

This pursuit of knowledge eventually led her to Denver, Colorado, in 2009. Recognizing the sophisticated clientele and vibrant energy of the Cherry Creek area, Emilee knew this was the place to finally launch her ultimate vision. Today, Perlino stands proudly as a female-owned and operated luxury hair salon, a testament to years of dedication and growth, with a relentless focus on high-end service for the entire Denver community.

Our Unique Model: Investing in the Future (and You!)

Perlino operates on a unique model designed to offer both world-class expertise and incredible value to our clients. Our founder’s passion for education inspired the creation of a rigorous in-house mentorship program—a direct, multi-year investment in the careers of the next generation of stylists.

This structure is a massive benefit for you, our client:

Quality and Confidence: Our rising star stylists are closely trained and supervised by our seasoned pros, ensuring that every service, even at an entry-level price, is executed with a focus on Perlino’s high standards.
Accessible Luxury: By cultivating talent internally, we can accommodate all price ranges. Whether you are looking for an advanced, complex hair extension service with a seasoned expert or a beautiful, foundational haircut with our mentored next-generation team, we have an option that fits your budget.
Innovation: We combine the wisdom of 20+ years of industry experience with the fresh perspectives and boundless energy of our rising talent, keeping our salon at the absolute forefront of hair color and cutting techniques.

Beyond the Chair: A Collaborative Collective

When you step into our luxury, modern hair salon, you are entering a sophisticated space filled with independent stylists all working hard as a team. Our collective is recognized for mastery in modern methods, including Hand-Tied Extensions, Keratin smoothing services, and specialized dimensional hair color.

Perlino is a collaborative collective of professionals committed to excellence, creativity, and the joy of helping you look and feel your absolute best. We invite you to experience why we are collectively striving to be the best hair salon Denver has to offer.

Visit us today to book your next appointment and discover the true Perlino difference!